PROGRAM TOPLINES

CLASSIFICATION - General Consultant, Direct Mail

OBJECTIVE - Win a hotly contested mayoral race in NYC

YEAR - 2021

OUTCOME - Entered the race at 2%, eventually lost by 0.8% in a two-person contest

Kathryn Garcia

NYC Mayoral Race

Outspent by $10M

We entered the race polling at 2%, and entered the race with a message new to politics: vote for the most competent person. We invested heavily in data and analytics to understand what the electorate expected.

We immediately filmed Kathryn... and entered the race with a message new to politics - vote for the most competent person. We invested heavily in data and analytics to understand what the electorate expected.

Highlighting Kathryn's policies for cutting carbon emissions

Promoting Kathryn's plan to improve the city's quality of life

Our mail was recognized as the best in the city.

We designed the logo, palette, social - everything around the look, feel and message of the campaign.

Our shockingly well branded mail won accolades across NYC's political circles, and got plenty of attention.

More of Our Work