PROGRAM TOPLINES
CLASSIFICATION
-
Digital Communications
OBJECTIVE
- Engage low turnout voters for critical races across the country
YEAR
- 2020, 2021, 2022
OUTCOME
- Victories for Senate candidates in Nevada, Georgia, New Hampshire - a frustratingly close race in Wisconsin and an unfortunate loss in Iowa
Our Future United
National Super PAC
More than $5M for US Senate Races
Our Future United launched in August 2020 to fill the unmet need of directly communicating with an ethnically diverse set of young progressive voters, with proven messaging that resonates with them to flip the Senate. For 2022 they needed to figure out what messages would resonate in target flip and defend states to activate progressive voters - and that’s where TSD came in.
Working with our client Our Future United, we wrote, produced, and bought the inventory for the digital ads in Nevada, Georgia, Wisconsin, New Hampshire and Iowa for the senate races there.
Ad for Sen. Cortez Masto -
"Boxes"
Ad for Sen. Cortez Masto -
"Good Old Days"
Ad for Sen. Raphael Warnock -
"70 Cents"
Ad for Sen. Raphael Warnock -
"Running"